Top Talent Are Not Afraid To Walk Away
Great Candidates Are Sought After
Job Seekers of today are very well informed of market trends. As a result, you may have noticed the change in job seekers attitudes. They are super confident in their abilities/skills and they know their worth to a business. They may even give you the impression of you needing them more than they need you! Sound familiar?
The truth is, employers are not blameless. Today’s candidates are the product of how we have carried out recruitment processes. They have experienced disrespect, radio silence and forced to take low-ball job offers. There is only so much abuse a person can take before they make a stand.
Can you say you treat every applicant like a potential client/customer? You wow them, you make them feel wanted, and you’re honest with them so they too can make a decision to buy-in! In my 20 years of being in the middle of employers and job seekers. I’m going to jump in and say that you may think you are but you are NOT. The brilliants news is, it could be the smallest thing that places you in the bad employer category. This means a small change can make all the difference.
Say-Nothing, Boring Job Ads
I’ll admit, I’m like a broken record on the subject of writing great Ads but I continue to read say- nothing, boring Job Ads. Sharp, talented and intuitive candidates will not apply to depressing Job Ads filled with bullshit. They can see straight through it.
If you don’t do better you will continue to fail in your recruitment efforts! Fill it with an honest human voice. Remove unnecessary essential criteria that are not essential at all but mere vanity. Your Job Ad doesn’t have to be long to be brilliant!
Zombie-Like Autoresponders – JUST YUCK!
I have HUGE expectations on automated responses. It’s my thing, I expect them in my inbox and I use them a great deal in my businesses but I want to feel the love. I want to pretend for one moment that someone wrote to me because I was important enough to keep in the loop.
You must believe me when I say; candidates have zero expectations on autoresponders. Thank you for your application – DELETE, We have received your application – SNORE & DELETE. Hurray! Get Dancing, we have received the Package – Which one would you open?
Your autoresponder should feel like the beginning of a conversation. Why not surprise your job seekers with your wit. Set honest timelines and deliver. They will talk about it with their friends! Imagine having a pool of Top Talent in your pipeline lining up to work for you. It has to beat the saga of advertising over and over again.
Great Ways to Send Talent Running Into Your Competitors’ Arms!
The good news is great candidates will forgive boring Job Ads. They will even tolerate radio silence and standard autoresponders. What will send them into the arms of your competitors are the common scenarios below.
It’s very hard to win back a candidate once you make these fatal errors:
- It’s unacceptable to meet a candidate for interview then never get back to them. This is rude and plain disrespectful.
- It’s unacceptable to change the job spec during the hiring process.
- It’s unacceptable to seek references before making contact with a candidate
- Employers drive great candidates away by making them low-ball job offers. They find it insulting. Remember, candidates have researched the market and know their worth.
Every incident of ‘candidate abuse’ will drive talented people away from your organisation. If you don’t have sharp, capable people on your team who give a dang about the work, nothing good can happen. Intelligent, forward-thinking employers figured this out a long time ago.
The vibes you give out and the signals you send during a recruitment process provide candidates with a sense of your company culture. It’s can be the deal breaker when they have two offers on the table.
Recruiting is no easy task but you need to start thinking about the importance of being true to your brand. The SHORTLISTER takes care of the candidate management for you, protecting your brand. In fact we will enhance it. Our Ad Writing Ninjas create juicy job ads filled with soul and spice. We start conversations with our engaging autoresponders. The result, your candidates are feeling the love!!
Join The SHORTLISTER Clan so you can build great teams!
Super smart, click recruitment chick who’s all about innovation and efficiency to save busy people a heap of time! I love creating time saving processes without sacrificing integrity. I believe in offering opportunity to talented people by giving everyone a fair go – no excuses.
My businesses are my way of showing off my values! There’s nothing boring and ‘recruitment consultant’ about Kerri and her wicked sense of humour. She is The SHORTLISTER by day and mum to her Tribe of H’s the rest of the time.